Trade-Off Analysis Based Freight Mode Choice Model: A Case Study of Turkey

Abstract

This paper reports the results of an trade-off analysis experiment performed in two Turkish region that estimates
transportation managers’ preferences for freight service attributes. According to analysis’s results, the possibility that
firms rely on combined transportation rather than on road transportation is evaluated. The research project focused on
freight transportation demand by ceramic firms in the Antalya Region, Turkey. In the analysis, data related with the
ceramics transported from city of Çanakkale to the city of Antalya and its surrounding area by road and combined modes
were used. These data were obtained in a survey conducted in 2006 with 43 ceramic merchants in Antalya. The empirical
results show that time is a most important attribute determining mode choice. Attributes which related quaity level of
sevice are generally lower than expected.